Exclusive Agreement Enables Small Business and Individual Clients To Research and Purchase Coverage Online

Sunnyvale, Calif.-- Oct. 10, 2000 -- eHealthinsurance.com, the number one resource for health insurance online, announced today that it has formed an exclusive partnership with Kaye Group Inc., (NASDAQ: KAYE), one of the nation's largest insurance brokerage, risk management and employee benefits consulting firms.

The alliance will enable Kaye to focus on mid-size and large group health insurance business while facilitating the purchase of health coverage online for its smaller business and individual clients via a co-branded insurance center accessed from Kaye's retail Web site, www.KInsuranceCenter.com.

Robert Munao, Executive Director of Kaye Benefits Consulting, the company's national benefits practice, commented, "We partnered with eHealthInsurance because they are the online leader in health insurance, and their capabilities will allow us to offer our smaller group and individual clients a turnkey solution to their health coverage needs. These clients, using the co-branded Web site, can research, compare, apply for and purchase health insurance plans available in their state, enabling our producers to focus on mid-size and large cases. This makes service to our whole range of clients more effective and efficient and more profitable for us."

"We are very pleased to be working with Kaye Group, one of the nation's leading health insurance brokers," said Gary Lauer, CEO of eHealthInsurance. "Our partnership with Kaye Group is another example of how eHealthInsurance provides e-commerce solutions and support for the health insurance industry, including brokers, by facilitating the education of small businesses on affordable options, empowering them with information, and enabling convenient purchases both online and off."

eHealthInsurance.com is the leading place to learn about, compare and buy the right plan from a variety of the nation's leading carriers. Customers can easily compare the various benefits of each plan and learn if their doctors are included in the plan's provider network. In contrast to other sites, eHealthInsurance.com directly facilitates the online entry and rapid processing of applications.

Michael Zeldes, Kaye Executive Director of E-Commerce, explained that the alliance with eHealthInsurance.com is a step in Kaye's strategic plan to use the Internet as an important distribution channel for insurance products and services under the umbrella of KInsuranceCenter.com (KIC). KIC is Kaye Group Inc.'s business-to-business e-commerce division, serving as the hub of Kaye's e-business practice. KIC functions as a strategic center for the formulation of Internet-related partnering arrangements such as co-branding and private label agreements. KIC's retail Web site targets technology, Internet-related, real estate, retail and other businesses that can apply for insurance online.

About eHealthInsurance.com

Founded in 1997, eHealthInsurance Services, Inc., (www.ehealthinsurance.com) markets individual, family and small group health insurance and was responsible for the nation's first Internet-based sale of a health insurance policy. The Company has become the number one destination for purchasing health insurance online by offering the broadest selection of health insurance companies and plans nationwide at the best available prices, and delivering unparalleled customer service through qualified agents.

eHealthInsurance is funded by Dell Computer, Goldman Sachs, Kleiner Perkins Caulfield & Byers, Donaldson Lufkin Jenrette (The Sprout Group), and Weiss, Peck & Greer Venture Partners. The management team and board include former or current executives of Healtheon, PacifiCare, Foundation Health, Aetna, United Healthcare, IBM, MetaCreations, MetLife and other companies in the field.

About Kaye Group Inc.

Kaye Group Inc. (NASDAQ: KAYE) offers insurance brokerage, risk management, and underwriting services countrywide through traditional distribution methods, various business-to-business e-commerce channels and strategic alliances. Kaye's retail and wholesale insurance brokerage subsidiaries procure property/casualty and employee benefits insurance and provide a full range of brokerage and risk management services for commercial and individual clients, as well as other insurance agents and brokers. Kaye's principal insurance company subsidiary is Old Lyme Insurance Company of Rhode Island, Inc. (A.M. Best rated A- (Excellent)). Old Lyme underwrites low limits of property and casualty insurance for certain niche affinity group accounts produced by the brokerage subsidiaries. These accounts include residential real estate, restaurants, "Main Street" stores and service establishments, automobile service stations, contractors, and other businesses.

For More Information:

Emily Fox
eHealthInsurance
408-542-4840
emily.fox@ehealthinsurance.com

CAUTIONARY STATEMENT
The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. This press release or any other written or oral statements made by or on behalf of the Company may include forward-looking statements that reflect the Company's current views with respect to future events and financial performance. These forward-looking statements are subject to certain uncertainties and other factors that could cause actual results to differ materially from such statements. These uncertainties and other factors (which are described in more detail elsewhere in documents filed by the Company with the Securities and Exchange Commission) include, but are not limited to, uncertainties relating to general economic conditions and cyclical industry conditions, uncertainties relating to government and regulatory policies, volatile and unpredictable developments (including storms and catastrophes), the legal environment, the uncertainties of the reserving process, and the competitive environment in which the Company operates. The words "believe," "expect," "anticipate," "project," "plan," and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.

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