Small Business

5 Reasons Your Business Needs a Website

Updated on December 02, 2019

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Whether your business is small, large or in-between, well established or brand new, it’s crucial for your business to have an online presence. A website is critical for growth, brand awareness and building trust with your consumers. These days building a business website or ecommerce marketplace is much easier than it’s ever been. There are many cost effective, easy-to-use online services available for those inexperienced in code and design. Most of these platforms provide ready to use templates that cover a very wide range of industries.

Still not convinced? Here’s 5 reasons why every business could benefit from building a website.

1. It provides visual proof and legitimacy.

Think about it, how else will prospective customers know you exist? You can’t rely on third-party rating sites alone–most consumers now rely on a digital presence to make their decisions. While you can’t control what others say about you on social media channels, with your own website you can control the narrative and influence public perception by creating your own story about your business.

2. Your competitors all likely have company websites.

By not having a digital presence, you’re missing out on an opportunity to be competitive. You’re giving shoppers a reason to buy from another brand. Checking your competitor’s digital presence and activity is an important play in setting your brand above the rest. Familiarizing yourself with design trends within your industry is important, but applying those ideas while keeping your brand and messaging your own is key.

3. It’s too easy not to. No excuses.

You don’t need extensive coding or technical skills. Because most website-building platforms offer online tutorials and community-based support, almost anyone can get a basic website up and running in a surprisingly short amount of time. These online platforms even make it easy for those with no experienced in design by providing a wide range of templates in every style you can imagine.

4. It keeps your consumers informed.

Websites are the number one communication tool for businesses today. They can serve as digital bulletin board to keep consumers informed about new products, services, and discounts. If done right, these actions can lead to better engagement, increased revenue, and even improve customer retention.

5. It’s a good way to acquire leads.

A website is the best lead generation tool. Most consumers perform online research before making a purchase. If you have a company website, you have a bigger chance of being visibly seen by potential customers.  In addition, if you opt to collect site visitors’ emails you gain the opportunity to start email marketing to help you reach new customers and generate repeat business.

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