How small business health insurance works

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Written byCarly Plemons
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Key takeaways 

  • Small business health insurance covers 2-50 employees, offering tax benefits and aiding retention. 
  • Options include group health plans, HRAs, and association plans, each with unique costs and flexibility. 
  • Understanding eligibility, compliance, and tax advantages helps businesses choose the right plan. 

Small business health insurance refers to a group coverage plan offered by employers to eligible employees and, in many cases, their dependents. It helps businesses provide affordable healthcare options while supporting employee well-being. 

Employers select a plan that fits their needs and budget, contribute a portion toward premiums, and employees pay the remaining share. This collaborative approach makes healthcare more accessible while sharing costs between employers and employees. 

Who qualifies for small business health insurance? 

The number of employees is just one of the four main requirements your business must meet to qualify for small group health insurance. Generally, you must: 

  1. Employee count: Businesses must typically have 2 – 50 full-time employees, excluding spouses, family members, or partners. Definitions may vary by state. 
  1. Coverage for full-time employees: Employers must offer insurance to all full-time employees working 30 or more hours per week. 
  1. Participation rate: A minimum of 70% of eligible employees must enroll in the plan, as mandated under the Affordable Care Act (ACA). 
  1. State-specific criteria: The business must have a physical work site within the state where the plan is purchased. 

Sole proprietors or single-member businesses generally do not qualify for group plans unless they employ at least one non-family member. For such cases, individual coverage or HRAs may provide a more suitable alternative. 

Why offer health insurance to employees? 

Providing health insurance helps small businesses attract and retain skilled employees, giving them a competitive edge in the job market. Employees value comprehensive benefits, making health insurance a key factor in their decision to stay with or join a company. 

Healthier employees contribute to increased productivity by reducing sick days and improving overall performance. Offering health insurance also provides financial benefits for employers, including tax-deductible premium contributions. Additionally, eligible businesses may qualify for the Small Business Health Care Tax Credit, further offsetting costs and making coverage more affordable. 

Costs and financial considerations 

Understanding the financial aspects of small business health insurance is important for effective budgeting and ensuring employee satisfaction. Here’s a breakdown of key cost components: 

Employer contributions 

Employers typically cover a significant portion of health insurance premiums. On average, employers pay about 84% of the premium for single coverage and 75% for family coverage.  

Employee costs 

Employees are responsible for the remaining portion of premiums, along with out-of-pocket expenses such as deductibles and copayments. On average, employees contribute 16% of the premium for single coverage and 25% for family coverage. Additionally, the average annual deductible for single coverage is approximately $1,735.  

Factors influencing costs 

Several key factors influence the overall cost of health insurance for both employers and employees: 

  • Number of employees: Larger employee groups often benefit from lower premium rates due to risk pooling, spreading costs across a broader base. 
  • Coverage level: Plans with more comprehensive benefits, such as lower deductibles or broader provider networks, typically come with higher premiums. 
  • Location and insurance provider: Premium rates can vary significantly based on regional healthcare costs and the network of providers available through the selected insurance carrier. 

Understanding these factors helps employers choose plans that align with their budget while meeting employee needs. 

Options for small business health insurance 

Choosing the right health insurance option for your small business depends on your budget, workforce needs, and long-term goals. 

Traditional group plans 

Traditional group plans include PPOs, HMOs, and high-deductible plans, offering established coverage models with varying levels of flexibility and cost-sharing. These are ideal for businesses that want comprehensive, predictable options for their employees. 

HRAs and HSAs 

Health reimbursement arrangements (HRAs) 

HRAs are group health plans that let employers reimburse employees for medical expenses, including premiums for individual coverage. They offer flexibility and tax advantages for both employers and employees. 

Types of HRAs include: 

  • QSEHRAs: For businesses with fewer than 50 employees to reimburse medical expenses and individual plan premiums. 
  • ICHRAs: Allow reimbursements for individual health plans, including Marketplace coverage. 
  • Integrated HRAs: Supplement traditional group plans by covering additional costs like deductibles and copayments. 

Health Savings Accounts (HSAs) 

HSAs, paired with high-deductible health plans, enable employees to save pre-tax for medical expenses while providing employers with a tax-advantaged benefit option. 

HRAs and HSAs offer cost-effective, customizable solutions to meet employee healthcare needs while managing business expenses. 

Self-funded and level-funded plans 

Self-funded plans give businesses control over healthcare costs by paying employee claims directly, while level-funded plans add predictability by capping monthly costs. Both options suit businesses seeking cost customization but require administrative expertise and financial risk management. 

SHOP Marketplace 

The Small Business Health Options Program (SHOP) offers group health insurance plans for small employers with 1–50 employees, including non-profits. Employers can provide a single plan or multiple options for employees to choose from. 

Key Benefits 

  • SHOP is the only way eligible small businesses can claim the Small Business Health Care Tax Credit, helping offset premium costs. 
  • It provides an ACA-compliant solution for offering employee health benefits. 

Alternatives 

If SHOP plans aren’t available in your area or your business has more than 50 employees, explore group plans through private insurers, licensed agents, or brokers. SHOP simplifies health insurance for small businesses while providing access to valuable tax incentives. 

Steps to select and enroll in a plan 

Selecting and enrolling in a health insurance plan requires a structured approach to ensure it aligns with your business goals and employee needs. 

  1. Determine eligibility: Ensure your business meets ACA requirements, including having 2–50 employees and meeting participation rates (typically 70%). Assess employee needs like family coverage or provider access to guide your choice. 
  1. Compare plans: Review group insurance, HRAs, or stipends based on cost, coverage, and networks. Use brokers, consultants, or tools to streamline comparisons and match your budget and employee preferences. 
  1. Budget for costs: Set a clear budget for premiums and additional costs like deductibles. Factor in tax benefits to determine the total financial impact. 
  1. Understand enrollment periods: Know open enrollment dates and special enrollment periods for new hires or life events to avoid missing opportunities. 
  1. Finalize selection and communication: Select the plan that meets your business’s needs and budget. Clearly communicate details, costs, and the enrollment process to employees for smooth implementation. 

Tax benefits and incentives 

Providing health insurance offers significant tax advantages that help small businesses reduce costs while supporting their employees. 

Small business health care tax credit 

Employers with fewer than 25 full-time equivalent employees and average annual wages below $56,000 (adjusted for inflation) may qualify. To receive the credit, insurance must be purchased through the SHOP Marketplace. Eligible employers can receive a tax credit of up to 50% of premium contributions, offering substantial cost relief. 

Employer contributions 

Employer contributions toward employee health insurance premiums are tax-deductible, reducing taxable income and overall business expenses. 

Additional savings 

HRAs allow employers to reimburse employees for qualified medical expenses, including premiums, on a tax-free basis. Paired with high-deductible health plans, HSAs enable employees to save pre-tax for medical expenses, while employers benefit from reduced payroll taxes. By leveraging these tax incentives, small businesses can manage healthcare costs effectively while enhancing their employee benefits. 

Addressing common challenges 

Addressing common challenges when offering small business health insurance can help you create a plan that balances costs, meets employee needs, and stays compliant. 

  • Participation rates: Encourage employees to join by offering incentives such as covering a higher percentage of premiums or providing additional perks like wellness programs. Clear communication about the benefits of the plan can also boost enrollment rates. 
  • Cost management: Manage costs by exploring high-deductible plans paired with HSAs, level-funded insurance options, or supplemental benefits to provide affordable coverage without compromising employee satisfaction. 
  • Compliance and complexity: Use brokers or third-party administrators to simplify navigating ACA requirements, state laws, and administrative tasks, ensuring your plan remains compliant and manageable. 

Bringing it all together 

Small business health insurance is a valuable tool to support employees, manage costs, and stay compliant. Understanding eligibility, exploring plan options, and budgeting effectively can help you choose coverage that benefits both your team and your business. 

Evaluate your needs and explore solutions to provide meaningful health benefits. A well-chosen plan can boost employee satisfaction, retention, and your company’s overall success. 

Additional resources 

  • SHOP Marketplace: Explore plans and tax credit eligibility. 

Reach out to an eHealth licensed broker for personalized assistance with selecting and enrolling in the right plan. Speak with a licensed insurance agent:1-844-583-6199 Mon – Fri, 9 AM – 7 PM ET. 

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