Affordable Care Act

The Cost of Health Insurance This Summer

Published on September 02, 2015


health insurance consumer behavior dataWhat does the health insurance market look like this summer? Well, we just published a snapshot with some interesting insights on average costs and shopping trends.
Specifically, we wanted to know what people were spending on health insurance, and we wanted to know the most common qualifying life events that allowed people to purchase coverage outside of open enrollment.
We did some research and published the answers in an updated snapshot of the individually-purchased health insurance market outside of the nationwide open enrollment period. Here’s what we found:

How Much Were Unsubsidized Consumers Paying for Health Insurance On Average in July1?

Average monthly premium Average annual deductible
Individual Plans $282 $3,770
Family Plans $727 $7,098

For more information on average health insurance costs, refer to eHealth’s Price Index.

What Kinds of Plans Are Consumers Selecting?

In the month of July 2015, unsubsidized eHealth shoppers selected plans in specific categories as shown2:

Platinum Gold Silver Bronze Catastrophic
6% 16% 28% 39% 11%

Qualifying Life Events: Why Are Consumers Shopping for New Coverage?

Outside of open enrollment, eHealth shoppers have been asked to indicate whether or not they have experienced a qualifying life event making them eligible to enroll in major medical coverage. In the month of July 2015, eHealth customers claimed qualifying life events as shown3:

“I recently lost or am losing coverage” 66%
“Recent marriage” 3%
“Permanent move to a new coverage area” 11%
“Birth or adoption of a child” 2%
“Other” 18%

Of those who selected “other,” many indicated life changes that may have been legitimate qualifying events while others reported personal challenges or life changes which did not always meet the law’s criteria for qualifying events.
To help find the right health plan for you, enter your zip code where requested on this page to see a quote.
Note that the information above reflects trends and costs among consumers shopping at only in the month of July 2015. It does not reflect average costs among shoppers utilizing government subsidies to help pay for premiums.
1 Based on analysis of plans chosen by health insurance shoppers at during the period from July 1 to July 31, 2015. These figures reflect only consumers who did not receive government subsidies.
2 Individual and family health insurance plans combined. Figures are based on analysis of plans chosen by unsubsidized health insurance shoppers at during the period from July 1 to July 31, 2015.
3 Based on inputs from visitors in the month of July 2015 who claimed a qualifying life event.

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